Westbrae Natural: Building a brand around great beans and good vibes.

Westbrae Natural is an organic bean brand within the Bush Brothers and Company portfolio. As Bush’s looked to build on the strength of brand, grow awareness and increase sales, PHG was here to help brighten the world, one bean at a time. We created a more meaningful presence across social channels and began to show up as a lifestyle brand, exceeding our KPI for followers on Instagram well ahead of the initial goal. We also implemented new shopper programs to drive new trial and sales growth.