Bush’s Visitor Center: Boosting visits to the home of all things beans

In 2022, PHG helped Bush’s recreate the Bush’s Visitor Center in Chestnut Hill, Tennessee – an update that helped draw record numbers of visitors. Recently, when they set out to build on that success and share the experience with even more bean believers, PHG was there to support once again. We developed an integrated destination marketing campaign that used social and geofenced digital ads to reach consumers both as they planned their trips and once they were in the area. The effort resulted in a new record: the highest April attendance in the Visitor Center's history.