Every Car Can

When a Dallas-area charity that focuses on turning used vehicle donations into support for at-risk students set out to rebrand, PHG was there to help at every turn. Together with partner agency Good Brand Impact, we developed an entirely new brand – Every Car Can – from the ground up. Our efforts included foundational research, naming, logo development, full visual ID, messaging, full-funnel media planning, TV, video, social, display, and other creative assets. The new brand builds on more than three decades of impact and truly reflects their mission of supporting students in reaching their full potential in school and life.