In August 2022, quarterback Jalen Hurts was featured on GQ.com as part of it’s “10 Essentials” series, where celebrities reveal their secret obsessions and share the top 10 day-to-day essentials they can’t live without. Following a FaceTime call with his grandma (his #1 essential), Louisiana Hot Sauce came in at #2 for Jalen.
Jalen organically shared: “Being where I’m from, I mean, we put this on everything … just put a little Louisiana on there.”
After seeing the GQ feature, our team immediately got to work on reaching out to his team, sharing our excitement for his love of Louisiana Hot Sauce.
While Pennsylvania has not been a key geographical focus area for the brand, PHG and the brand saw the opportunity to engage with one of the “hottest” quarterbacks in the league, who brings sincere and authentic love for the brand.
In less than five months, we created a partnership that would feature Jalen’s love for Louisiana Hot Sauce, and support the community of Louisiana, – and together we launched the Jalen Hurts Signature Edition Louisiana Hot Sauce. PHG’s development of this program included:
To support Jalen’s passion for philanthropy, a portion of the proceeds from each bottle of Louisiana Hot Sauce will be donated to the OneMindSet Foundation.
Using the Jalen Hurts Signature Edition Louisiana Hot Sauce, his favorite restaurant FoodChasers created their newest flavor: Jalen Hurts Get Freaky Sauce!
As friends of Jalen Hurts, FoodChasers’ Kitchen from Elkins Park, Pennsylvania were one of the first fans to reach out to secure their Jalen Hurts Signature Edition Louisiana Hot Sauce. They shared that Jalen Hurts has been a blessing and huge supporter of theirs, and it was a MUST that they return the support.