Dutch Bros Coffee: Spreading the Luv

Dutch Bros at home creates ready-to-drink versions of café favorites that you can buy in stores. We concepted and orchestrated giving events at three Albertson’s stores in Idaho and California, partnering with iHeart to bring awareness, music, giveaways and more. Across the three events, shoppers took home more than 117,000 free bottles and bunches of free merch, all while donating more than 3,500lbs of food to local food banks.