Challenge In Syracuse, half of all children under 5 years old live in poverty, and one out of four lives in extreme poverty. And since a supply of diapers for a single child can cost $100 per month, and aren’t covered by WIC or food stamps, diapers are a cost many families can’t afford. Through our collaborative work, we needed to raise awareness about this alarming issue and ensure as many families as possible are supplied with essential products for their babies.
Solution PHG was there from the start, providing services, time and support to the growing organization. We continue to provide all marketing for the organization – collateral designs like the logo and graphics for events, production of materials including annual reports, and event/sponsorship support. We also manage all public relations for the organization, writing and distributing press releases, coordinating interviews and reporting on coverage.
We’ve helped to develop and spread the word about various campaigns including “Make a Mother’s Day” diaper drives, “Battle of the Brunch” fundraising events, inaugural miniature golf fundraisers, the annual 5K Diaper Run, grant-matching campaigns and so much more. Through our pro-bono, full-service marketing services, the Central New York community now comes together throughout each year, showing the true spirit of volunteerism by organizing diaper drives and engaging local churches, teams and businesses.
The CNY Diaper Bank works with 47 in the area to distribute over 185,000 diapers to more than 3,000 local babies and toddlers each month.
Since the organization’s inception, the CNY Diaper bank has distributed more than 7 million diapers distributed to families in need in Syracuse.