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Work Excellus BlueCross BlueShield – “Everybody Benefits”
20th Pinckney Hugo Group Anniversary Logo
Excellus BlueCross BlueShield – “Everybody Benefits” Excellus BlueCross BlueShield has been on a mission for more than 90 years – to help people in our communities live healthier and more secure lives through access to high quality, affordable health care. And today, that mission is more important and more relevant than it has ever been.
client Excellus
expertise Consumer Campaign

Today’s healthcare headlines highlight inequities in care across communities, and how rising costs have put care out of reach for too many people, for far too long.

With this in mind, Excellus BCBS turned to us to develop and launch a new brand that aligns with their mission and truly brings it to life across the organization and all lines of business. Together, we developed the Everybody Benefits brand campaign. Everybody Benefits expresses how, when health insurers think beyond plans and premiums to support whole health and tackle long-standing issues, entire communities are positively impacted. The new messaging was accompanied by a new visual brand for the organization as well.

The new brand campaign was rolled out in mid 2022 across a variety of media including TV, radio, out-of-home, print, digital, social and even community podcasts. In addition to an overall brand campaign, the new Everybody Benefits message, look and feel has been incorporated across communication for all lines of business, resulting in a significant increase in Excellus BCBS Medicare enrollments year-over-year during the Annual Enrollment Period.

Print Ads

Display ad

 

Display Ad

Display Ads & Radio

The new brand campaign was rolled out in mid 2022 across a variety of media including TV, radio, out-of-home, print, digital, social and even community podcasts.
 

Billboards

Billboard


Everybody Benefits
expresses how, when health insurers think beyond plans and premiums to support whole health and tackle long-standing issues, entire communities are positively impacted.

Video