Satori Cheese: Launching bite-size snacks in a big way

When Sartori was ready to launch new bite-size versions of their hand-crafted artisanal cheeses, PHG was there with a creative concept and full shopper program. The Kinda Fancy, Kinda Fun campaign makes artisan cheese more approachable for consumers, highlighting how specialty doesn't have to be snobby –and delicious isn't always pretentious.