Dutch Bros Coffee: A Product Launch with Plenty to Luv

When Dutch Bros Coffee – the third largest beverage chain in America – set out to launch its portfolio of at-home products in retail stores, PHG was there to bring the Dutch luv to life. The kick-off started with a #MoreWaysToDutch promotion on TikTok and Instagram to tease and hype the launch. We created every aspect of the multi-day promo, from social concepting and content development to a custom landing page, consumer communications and fulfillment support. The best part? Dutchies were here for it. Interest and engagement grew each day and the final drop was claimed in just 10 minutes – generating FOMO and, well, plenty of buzz.