#DukeDelivers Shipt Program
Collaborated on a custom e-commerce activation program to surprise and delight both shoppers and online grocer partners.
Challenge The e-commerce space can be competitive and pose challenges when trying to differentiate your product or brand. To continue efforts against their e-commerce growth strategy, BUSH’S® set out to build an ownable program that could offer value both for shoppers as well as their e-commerce partners.
Solution Using the equity of their spokesdog Duke, BUSH’S partnered with Shipt to activate the #DukeDelivers program. To weave the concept throughout the activation, a lucky Shipt customer would receive a delivery from Duke and all shoppers could enjoy a discount on their BUSH’S order using a #DukeDelivers promotion code. This offering was supported through promoted social media and a local influencer to drive interest and demand, offering a 1:1 digital experience.
careersWhen you work at an agency that’s consistently growing and evolving, your opportunities are too. It’s about having the ability to shape your career doing something you’re passionate about — and doing it in a flexible environment alongside other incredibly talented, genuinely good people.
newsApril 10, 2024 Pinckney Hugo Group Welcomes Hayley Stauss
©2024 Pinckney Hugo Group.
All rights reserved.
