Meeting the Microelectronics Moment: We’re in a Really Good Place Awareness Campaign

The CNY region is poised for unprecedented growth due to recent historic investments in the microelectronics industry. It is anticipated that 1 in 4 American-made semiconductor chips will be produced within 350 miles of Upstate New York by 2034, representing significant opportunities for manufacturers. Cue PHG to help bring those suppliers to the area. Through strategy, bold, playful, quirky creative, and a tightly targeted national campaign, we developed an awareness campaign that showcases how the Central New York area truly is a great place to live, work, and do business.