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Pinckney Hugo Group Work Tree Top & Hasbro: Fueling Fun. Officially.
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Tree Top & Hasbro: Fueling Fun. Officially.

When kids are at play and imaginations run wild, Tree Top juices and sauces have been a go-to snack to fuel the fun for decades. So at PHG, we helped Tree Top partner with Play-Doh to make it official. As Tree Top claimed its status as The Official Fuel of Fun, PHG supported with a full digital and social campaign combining a sponsored giveaway, social and digital storytelling, and amplification through brand partnerships. Together, we showcased how two beloved brands can bring more flavor and fun to playtime for families everywhere.
client Tree Top
expertise Consumer Campaign
Play-Doh meme on social media
Playdoh image