When kids are at play and imaginations run wild, Tree Top juices and sauces have been a go-to snack to fuel the fun for decades. So at PHG, we helped Tree Top partner with Play-Doh to make it official. As Tree Top claimed its status as The Official Fuel of Fun, PHG supported with a full digital and social campaign combining a sponsored giveaway, social and digital storytelling, and amplification through brand partnerships. Together, we showcased how two beloved brands can bring more flavor and fun to playtime for families everywhere.