The Eraser Company: When a broad approach just won’t cut it.

When The Eraser Company, a leading material processing solutions manufacturer, set out to boost sales of their key wire cutting and stripping machines, PHG responded with precision. We conducted market research to focus on key verticals in growth industries, identified specific job titles to target and developed audience-specific messaging to address their unique pain points. This approach connected with potential customers at all stages of the buying journey, filling the funnel with new leads for Eraser. Altogether, PHG created more than 85 unique assets as part of this targeted, always-on national campaign.