Challenge Sanavi is a challenger brand with limited awareness and product distribution. One of the particularly unique challenges is Sanavi is difficult to find in stores, without a consistent location in retail among seltzers, sparkling waters and organic products.
Solution After conducting interviews with the brand’s leadership team and sales staff, followed by in-store and peer research, we crafted a story and defined a position that turns the challenge and perceived negative into a strength and point of differentiation. With this story, we described how the product was created by searching for the very best ingredients – and how it’s something that’s worth a little extra time searching for.
By bringing the brand and story to life across a website, digital ads and video content, we were able to bring consistency and help the brand establish a foothold in a competitive category.