QBE Insurance: Getting to the heart of a multinational insurance brand.

QBE is a global insurance leader headquartered in Australia. When their North American organization set out launch a new brand position and campaign, PHG was here to help. From initial stakeholder research and positioning framework to a national TV spot, executive leadership videos and line-of-business-specific campaigns, PHG helped build and execute a new brand that brings a more human, emotional focus to the world of insurance.