Louisiana Hot Sauce: Bringing heat, flavor and a new brand to people everywhere.

In early 2025 Louisiana Hot Sauce created a new brand highlighting what it means to be Louisiana Hot. At PHG, we helped build out and share the new brand across tactics – from a new website to digital executions and shopper support. We also orchestrated the ultimate homecoming: a partnership with LSU that saw Louisiana Hot Sauce pouring into Death Valley on gamedays, in dining halls and at events across campus. ​