Excellus BCBS: Highlighting how Everybody Benefits.

As the healthcare industry continues to face disruption, Excellus BCBS is committed to making care more accessible to more people in more ways and places than ever before. To share how, PHG continued to evolve the Everybody Benefits campaign with new TV spots that showcase stories of caring across different communities. Together with out-of-home and other tactics, we're letting members know that when they're a part of Excellus BCBS, they're a part of something bigger.