Bush’s: Rolling into Boca for the Biggest Bowl of Beans

When long-time client Bush’s beans decided to be the title sponsor of the Boca Raton Bowl, it was game on for PHG. We supported this college football bowl activation on all levels, helping create everything from a fan tailgate experience to signage throughout the stadium to loads of beautiful bean merch and even a custom Bush’s Beans turnover chain. We also created an Instacart program for fans who can’t attend to save on gameday eats, and helped spread the word on radio, social and digital channels to help make this the biggest bowl (of beans) ever. ​