PHG cooked up a high-impact influencer program for Better Than Bouillon

Partnering with mega, macro, and niche food creators, the campaign turned everyday recipes into viral content. From cozy comfort dishes like chicken & dumplings to crave-worthy twists like cheddar bay biscuit pot pie, creators showcased the product in authentic, scroll-stopping ways. The result? Millions of views, standout social moments, and a feed full of flavor proving great cooking content travels fast.