SYRACUSE, N.Y. – Pinckney Hugo Group, a full-service marketing communications firm, announced that two members of its account services team have completed and passed the Institute of Practitioners in Advertising (IPA) Foundation Course in association with the American Association of Advertising Agencies (4A’s). Account manager Sloan Bunting and assistant account manager Brittany Murphy have fulfilled the course requirements and, as a result, joined an esteemed group of 14,500 advertising practitioners in over 60 countries that have earned the IPA Foundation Certificate.
Tailored for individuals with less than a year’s experience in an advertising, marketing or a communications role, the IPA Foundation Course is divided into seven modules designed to take learners on a journey through the entire brand communications process. The award-winning, internationally recognized qualification is assessed via a formal 2-hour exam. The Pinckney Hugo Group team members took the IPA course through the agency’s partnership with the 4A’s, the leading trade organization for marketing communications agencies. Pinckney Hugo Group has been a member of the 4A’s since 2013.