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Careers Media Reporting Specialist

Why we're hiring

The short answer? We're looking to keep a good thing going. An independently owned full-service marketing agency, Pinckney Hugo Group has grown consistently over the past 20 or so years.

We've created bigger and better work, added to our capabilities and expanded to serve a wider range of regional, national and international clients. It's all happened because we've been able to bring in incredibly talented and dedicated people to help build something special. And because we don't plan on slowing down anytime soon, we're posting career opportunities like this one.


Media Reporting Specialist

Digital Media Department

Summary

The Media Reporting Specialist will join the Media team and focus on creating insights and narratives for traditional & digital campaigns across all media clients. You will be a key member of the team, working with media strategists, account teams and executive leadership to analyze and improve media campaign performance, in support of their marketing initiatives and business goals.

Your work will translate into high-quality and actionable insights to improve the effectiveness of media campaigns and unlock opportunities. Day to day, this role will include activities like gathering, verifying, and reporting on key marketing metrics and KPIs and generating campaign, audience and vertical insights.

This position will report directly to the Director of Media. We believe a successful candidate for this position will be a detail-oriented person with strong multitasking, prioritization, and interpersonal skills, who enjoys working with people in a creative and fun environment. Knowledge of and passion for the advertising and media industry is a plus.

This position will start partially-remote and ultimately work out of our Syracuse office.

Responsibilities

  • Act as the main point of contact for media campaign analytics and reporting
  • Manage all parts of the reporting project cycle: develop measurement plans; pull audience trends and monitor campaign performance, provide optimization suggestions as necessary; interpret data, write reports with actionable recommendations; work alongside media strategists to collect and combine insights; present findings to account teams and clients
  • Investigate audience trends and competitive landscape findings in order to equip internal teams to make strategic decisions
  • Develop strong working relationships and adapt processes/feedback loops with internal and external clients
  • Make recommendations that contribute towards efficiencies and campaign optimization decisions
  • Ad hoc projects as assigned.

Requirements

  • 3+ years’ experience in client-facing reporting and analysis roles
  • Understanding of marketers’ challenges through relevant job experience
  • Very strong Excel experience
  • Experience with Google Ad Manager and Google Analytics required
  • Experience with Google Data Studio, or other reporting software required
  • Experience with Facebook Business Manager and other media platforms a plus
  • Experience with Nielsen Ad Intel or other analytics software a plus
  • Strong understanding of methodology, data & systems from a broad range of research providers, including emerging tools and methods
  • Previous knowledge with analytics and data interpretation
  • Ability to translate technical aspects of analysis and metrics into actionable insights for the media strategists
  • Data-driven storytelling skills – you create and deliver compelling presentations with outstanding visuals
  • Experienced in using and collaborating within GSuite applications
  • Excellent verbal and written communication skills
  • Strong attention to detail and accuracy
  • Ability to work independently on assigned duties
  • Ability to manage a variety of priorities while meeting deadlines

WHY PHG?

For starters, you'll have the chance to work on some of the biggest brands and most exciting projects in the world — all from right here in Upstate New York, and in some cases, from the comfort of your home.

We should also probably mention… If you're looking for an easy job, this isn't the place for you. You'll be asked to work smarter and harder and faster than you have before.

You'll be challenged, but you'll never be on your own. What we offer takes a full team. And we're just that — a team. A group of complementary talents that, when unleashed together, can do anything we set our minds to.


OUR HIRING PHILOSOPHY

At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. No matter who you are, you'll find opportunity here. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be. Apply today and explore all the ways you can grow with us. You'll be glad you did — and we will too.

We'd like to know more about you and why you're interested in PHG. Please be sure to include a cover letter with your resume submission.

Apply

    Note: Coverletter, resume and portfolio examples can be uploaded as a single PDF.