Skip to Content
Careers Assistant Social Media Strategist

Why we're hiring

The short answer? We're looking to keep a good thing going. An independently owned full-service marketing agency, Pinckney Hugo Group has grown consistently over the past 20 or so years.

We've created bigger and better work, added to our capabilities and expanded to serve a wider range of regional, national and international clients. It's all happened because we've been able to bring in incredibly talented and dedicated people to help build something special. And because we don't plan on slowing down anytime soon, we're posting career opportunities like this one.


Assistant Social Media Strategist

Social Media

Description

Chances are, you’re already on social media every day. Or every hour. Okay, every minute. But have you ever thought about putting that knowledge and passion to work? If so, now’s the time to apply to be our next Assistant Social Media Strategist. And while you’re at it, go ahead and follow us on Twitter and Instagram.

In this role, you’ll work as part of our Social Media Team to help develop, manage and implement compelling social media content for agency clients and learn directly from our Manager of Social Media Strategy & Engagement. In terms of must-haves, our next Assistant Social Media Strategist should be a creative writer with strong multitasking, prioritization, and interpersonal skills and a love for all things social media.

Experience Required

  • Bachelor’s degree
  • 1-3 years of relevant social media management and content creation experience at an agency or in-house (full-time or internship)

Responsibilities

  • Collaborating with Account, Media, and Creative teams, among others, to bring content strategy to life, based on overall client business goals
  • Daily management of social communities on behalf of clients by monitoring conversations, responding to direct messages, and interacting with fans across Facebook, Instagram, and Twitter in the client’s established voice and tone
  • Developing social media content strategies, creating content calendars, scheduling and deploying within HeyOrca (agency content calendar planning tool)
    1. Planning post topics
    2. Writing compelling social media content to drive engagement and conversions
    3. Working with the Creative team to create visual assets that will resonate with the audience and share brand/product message in a unique way
    4. Working alongside the Media team on the paid social strategy
    5. Guiding content through internal and external approvals

     

  • Helping to plan, organize and manage activities including social media giveaways, and activations including influencer programs
  • Compiling, analyzing and distributing reports on social media performance and regularly make recommendations, updates, and improvements based on findings
  • Contributing social media writing skills to one-off projects
  • Applying understanding of best practices across social channels, presenting new ideas to foster engagement with audiences
  • Staying up to date on current social media best practices and trends, as well as global/national news and pop culture happenings to ensure cultural relevancy across content

Skills/Qualifications

  • Strong knowledge of, and personal participation in, social media
  • Strong understanding of best practices across Facebook, LinkedIn, Instagram, Twitter, YouTube, and TikTok.
  • Strong writing and verbal communication skills, with the ability to present ideas and information clearly and write in various styles for diverse audiences. Social copywriting skills are a plus.
  • Experienced in using Microsoft Office and GSuite applications
  • Strong attention to detail and accuracy
  • Ability to work independently on assigned duties
  • Ability to manage a variety of priorities while meeting deadlines

WHY PHG?

For starters, you'll have the chance to work on some of the biggest brands and most exciting projects in the world — all from right here in Upstate New York, and in some cases, from the comfort of your home.

We should also probably mention… If you're looking for an easy job, this isn't the place for you. You'll be asked to work smarter and harder and faster than you have before.

You'll be challenged, but you'll never be on your own. What we offer takes a full team. And we're just that — a team. A group of complementary talents that, when unleashed together, can do anything we set our minds to.


OUR HIRING PHILOSOPHY

At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. No matter who you are, you'll find opportunity here. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be. Apply today and explore all the ways you can grow with us. You'll be glad you did — and we will too.

We'd like to know more about you and why you're interested in PHG. Please be sure to include a cover letter with your resume submission.

Apply

    Note: Coverletter, resume and portfolio examples can be uploaded as a single PDF.