Description
Are you all about great account service? Knowledgeable in a range of advertising and marketing disciplines? Ready to continue to build on your skills as a marketer and become a trusted resource for key agency clients? If you answered “uh-huh,” “yup” or better yet, “oh, heck yes!” to any of these questions, we want you on our account management team.
In your role as an Account Manager, you’ll help define marketing plans, advertising objectives, campaigns and budgets by consulting and directing agency clients. You’ll be a day-to-day contact for your clients and work with an Account Director and other team members across the agency to do big things for clients while keeping everyone on strategy and on deadline.
Experience
- Bachelor’s degree in advertising, marketing, business, or related degree required
- Minimum of two years of account management experience required
- Strong understanding of advertising and marketing disciplines, advertising and sales promotion programs, media advertising, direct mail, trade shows, public relations, point-of-purchase and online advertising strategies
Responsibilities
- Initiates, schedules and expedites agency work in an effective and timely manner
- Coordinates the planning and execution of advertising activities, including traffic responsibilities, for clients
- Guides day-to-day development of advertising activities within approved plans; ensures that progressive stages are approved with adequate time to meet schedules
- Defines marketing plans, advertising objectives, campaigns and budgets by consulting and directing agency clients
- Takes a leadership role in brand strategy and creative development
- Coordinates with media, creative, production and the account team on the recommendations for the advertising campaign to be used
- Consults with creative, media and fellow team members to communicate client objectives and to develop alternative strategic solutions
- Submits ideas and cost estimates to client for approval
- Coordinates the development of the evaluation and analysis of advertising activities
- May negotiate proposal and budget with client, making modifications as necessary and arranging for contract signing
- Maintains confidentiality while working closely with client regarding all aspects of
campaign - Serves as liaison between client, production team and creative group as well as business units
- Reviews and approves client billing
- Uses market research information to evaluate, adjust and redirect campaign
- Generates leads and new revenue streams
- Maintains professional growth and development by continuously seeking to expand knowledge about industry trends and provides insight regarding product development
Skills/Qualifications
- Computer proficiency including word processing, data entry, spreadsheets and generating reports using standard software applications
- Excellent understanding of the branding process including the ability to seek out client’s key differentiators and craft unique positioning messaging
- Ability to communicate effectively, both orally and in writing
- Ability to effectively present information in one-on-one and group situations to customers, clients and fellow team members
- Ability to read, write and comprehend sometimes-complex instructions, correspondence
and memos - Ability to analyze and solve problems
- Excellent organizational and project management skills
- Ability to lead and manage client expectations and work effectively with internal account support team
- Possess the ability to develop annual and project-based budgets for agency clients
- Contribute to team effort by accomplishing results on schedule
- Strong attention to details and time management skills
- Ability to work independently and as part of a team is a must
